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Get Started with Advantage
IMPORTANT
Advantage has moved to High Impact JS. Main development now happens there. During this transition period, Advantage will receive bug fixes only. Please see the migration guide to move to High Impact JS.
Welcome to the Advantage documentation! Advantage revolutionizes high-impact display advertising by providing a unified, secure, and standardized platform for both publishers and advertisers. Whether you're looking to implement high-impact formats on your website or create engaging advertisements, this documentation will guide you through every step.
Quick Start
For Publishers & Website Owners
Ready to implement high-impact advertising formats on your site? Start with our comprehensive publisher guide.
👉 Publisher Tutorial - Learn how to integrate Advantage on your website
For Creatives & Advertisers
Want to create compelling Advantage-compatible advertisements? Our creative tutorial has you covered.
👉 Creative Tutorial - Build high-impact ads that work seamlessly across platforms
What You'll Learn
🎯 Core Concepts
Understand the fundamental building blocks of Advantage:
- Formats - High-impact ad formats like Topscroll, Midscroll, and Welcome Page
- Wrapper - The secure container that manages ad display
- Messaging Protocol - How ads communicate with websites
- UI Layer - Customization and theming options
- Integrations - How formats connect with your website
🛠 Available Formats
Explore the high-impact formats available in Advantage:
- Topscroll - Premium branding format that appears at the top
- Midscroll - Engaging mid-content format with parallax effects
- Welcome Page - Full-screen welcome experience
- Double Midscroll - Extended midscroll format
💡 Developer Tools
Enhance your development workflow:
- MCP Server - AI-powered development assistance with live documentation access
- Examples - Ready-to-use code samples and implementations
Key Features
📐 Unified Standards
Consistent implementation across all platforms and buying channels, simplifying the advertising ecosystem.
🔒 Secure By Default
Built-in security measures protect both publishers and users while maintaining ad effectiveness.
🛠 Flexible Customization
Adapt formats to match your brand and user experience while maintaining performance standards.
⚡️ Efficiency & Effectiveness
Optimized performance ensures fast loading times and maximum user engagement.
Common Use Cases
Publishers
- News & Media Sites - Implement non-intrusive high-impact formats that maintain reading flow
- E-commerce Platforms - Showcase promotional content without disrupting the shopping experience
- Content Publishers - Monetize content with engaging, brand-safe advertising formats
Advertisers & Agencies
- Brand Awareness Campaigns - Create memorable experiences with Topscroll and Welcome Page formats
- Product Launches - Use high-impact formats to generate buzz and drive engagement
- Programmatic Buying - Standardized implementation across multiple publisher sites
Getting Help
📚 Documentation Structure
- Tutorials - Step-by-step guides for implementation
- Concepts - In-depth explanations of core functionality
- Formats - Detailed specifications for each ad format
- Examples - Working code samples and implementations
- API Reference - Complete technical documentation
🤝 Community & Support
- GitHub Issues - Report Advantage bugs during the transition period
- Slack Community - Connect with other developers and get help
- Contributing Guide - Learn how to contribute to the project
🔧 Development Resources
- API Documentation - Complete TypeScript API reference
- High Impact JS repository - Active source code and examples
- Changelog - Track updates and new features
Next Steps
Ready to transform your advertising experience? Choose your path above and start building with Advantage today!