Appearance

Docs > Get started

Get Started with Advantage ​

ℹ️ Advantage is still in BETA. Big changes might happen in the near future

Welcome to the Advantage documentation! Advantage revolutionizes high-impact display advertising by providing a unified, secure, and standardized platform for both publishers and advertisers. Whether you're looking to implement high-impact formats on your website or create engaging advertisements, this documentation will guide you through every step.

Quick Start ​

For Publishers & Website Owners ​

Ready to implement high-impact advertising formats on your site? Start with our comprehensive publisher guide.

👉 Publisher Tutorial - Learn how to integrate Advantage on your website

For Creatives & Advertisers ​

Want to create compelling Advantage-compatible advertisements? Our creative tutorial has you covered.

👉 Creative Tutorial - Build high-impact ads that work seamlessly across platforms

What You'll Learn ​

🎯 Core Concepts ​

Understand the fundamental building blocks of Advantage:

  • Formats - High-impact ad formats like Topscroll, Midscroll, and Welcome Page
  • Wrapper - The secure container that manages ad display
  • Messaging Protocol - How ads communicate with websites
  • UI Layer - Customization and theming options
  • Integrations - How formats connect with your website

🛠 Available Formats ​

Explore the high-impact formats available in Advantage:

💡 Developer Tools ​

Enhance your development workflow:

  • MCP Server - AI-powered development assistance with live documentation access
  • Examples - Ready-to-use code samples and implementations

Key Features ​

📐 Unified Standards

Consistent implementation across all platforms and buying channels, simplifying the advertising ecosystem.

🔒 Secure By Default

Built-in security measures protect both publishers and users while maintaining ad effectiveness.

🛠 Flexible Customization

Adapt formats to match your brand and user experience while maintaining performance standards.

⚡️ Efficiency & Effectiveness

Optimized performance ensures fast loading times and maximum user engagement.

Common Use Cases ​

Publishers ​

  • News & Media Sites - Implement non-intrusive high-impact formats that maintain reading flow
  • E-commerce Platforms - Showcase promotional content without disrupting the shopping experience
  • Content Publishers - Monetize content with engaging, brand-safe advertising formats

Advertisers & Agencies ​

  • Brand Awareness Campaigns - Create memorable experiences with Topscroll and Welcome Page formats
  • Product Launches - Use high-impact formats to generate buzz and drive engagement
  • Programmatic Buying - Standardized implementation across multiple publisher sites

Getting Help ​

📚 Documentation Structure ​

  • Tutorials - Step-by-step guides for implementation
  • Concepts - In-depth explanations of core functionality
  • Formats - Detailed specifications for each ad format
  • Examples - Working code samples and implementations
  • API Reference - Complete technical documentation

🤝 Community & Support ​

🔧 Development Resources ​

Next Steps ​

Start as Publisher Start as Creative

Ready to transform your advertising experience? Choose your path above and start building with Advantage today!